Everything we do is bespoke, shaped around each organization’s goals, audiences, opportunities, and stage of growth.
Our Services
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Marketing Strategy Development
Every successful marketing initiative begins with strategic clarity.
We develop ambitious, practical, and actionable marketing strategies that align organizational goals with audiences, communities, and markets, transforming vision, insight, and opportunity into clear strategic direction.
Whether launching a new facility or destination, building audiences for a program, developing tourism markets, or strengthening a cultural organization, each strategy is built around your organization's specific goals, audiences, timelines, resources, opportunities, and ambitions. We clarify what matters, where to focus, and how every element of the strategy works together to create meaningful momentum.
Every recommendation reflects your organization's capacity and resources, ensuring the strategy is as achievable as it is ambitious.
Each strategy is delivered as a detailed, implementation-ready document, supported by a clear budget framework and a structured action plan to guide the work forward.
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Implementation Leadership
We transform strategy into action, leading campaign implementation with the structure, coordination, and senior-level judgment needed to deliver successful outcomes.
Depending on the project, implementation may include campaign planning, advertising, social media, email marketing, website coordination, copywriting, design and production, photography, video, public relations, community engagement, analytics, reporting, tourism marketing, stakeholder coordination, and team leadership.
HKC Marketing can manage the full implementation process or work collaboratively with internal teams, agencies, and specialist partners.
The result is marketing that’s strategically aligned, expertly managed, and implemented with the expertise and follow-through that complex work requires.
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Fractional CMO / Director of Marketing
Senior marketing leadership to build capacity, strengthen strategies, and align marketing activity with organizational priorities.
For organizations that need executive-level marketing guidance, HKC Marketing provides Fractional CMO and Director of Marketing services on a flexible, ongoing basis.
We oversee strategy, guide planning, mentor team members, improve systems, and help internal teams move from reactive activity to clear, coordinated marketing leadership.
This approach gives you access to experienced senior marketing leadership on a flexible, ongoing basis.
HKC Marketing leads audience and market development for arts and cultural organizations, bringing senior expertise to the strategy, campaigns, and leadership required to grow and sustain organizations.
Our work connects with people in real conditions—through clear direction and well-executed campaigns that deliver measurable results.
“Invaluable. I highly recommend Heather to any businesses looking to greatly improve their marketing strategies and processes.”
“Heather Kelly is a seasoned and highly skilled communications specialist. For ten years, she worked with our team to establish and develop the brand identity of the Image Centre and promote our exhibitions and other programs here in Toronto and internationally—via traditional and digital media, as well as beneficial press partnerships, robust tourism marketing, and well-placed advertising. Heather’s a perceptive advisor, she’s really well connected, and she’s a total joy to work with. ”
“When we identified the need for a new strategic communications plan and a major programmatic relaunch campaign, approaching Heather was the obvious choice. She delivers equally strong messages towards the public as well as to industry audiences in the cultural field. Especially, the ongoing consultancy and support she gave made all the difference. But most importantly, she is a sheer pleasure to work with, overflowing with creative energy.”
“Heather’s marketing prowess is nothing short of remarkable. Her strategic acumen, honed through years of experience, has helped her craft captivating narratives that resonate deeply with arts lovers, leaving an indelible mark on their hearts and minds. As a mentor, she is a beacon of inspiration. She doesn’t just lead; she collaborates, listens, and empowers.”