Everything we do is bespoke, specific to your unique situation, goals and opportunities.
Our Services
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Marketing Strategy Development
We develop marketing strategies that give arts and cultural organizations a clear, actionable path to audience and market development.
Whether supporting an organization, launching a new facility or destination, building audiences for a program, developing tourism markets, or strengthening a cultural brand, each strategy is built around the specific goals, audiences, timelines, resources, and opportunities of the work.
Each strategy is delivered as a detailed, implementation-ready document, supported by a clear budget framework and a structured action plan to guide the work forward.
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Campaign Implementation Management
We lead detailed, multi-platform campaign implementation, carrying strategy through planning, production, delivery, and performance.
Each campaign is expertly managed across the channels, timelines, assets, team members, and partners required to deliver the work.
HKC will manage implementation of all details of the campaign, or work with your internal team members to implement collaboratively.
When required, we mentor internal team members and build internal marketing systems and structures that build capacity and sustainability for your organization.
The result is a campaign that is managed with the expert level of focus, judgment, quality assurance, and follow-through that complex campaigns demand.
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Fractional CMO / Director of Marketing
Strategic leadership to build capacity, improve systems, and drive positive results.
For organizations that want senior-level marketing guidance, we offer fractional CMO and Director of Marketing services — an ongoing partnership that provides strategic direction and leadership.
We act as your marketing leadership, overseeing strategies, guiding planning, mentoring team members, and aligning marketing activity with organizational priorities.
This approach gives you access to experienced senior marketing leadership on a flexible, ongoing basis.
HKC Marketing leads audience and market development for arts and cultural organizations, bringing senior expertise to the strategy, campaigns, and leadership required to grow and sustain organizations.
Our work connects with people in real conditions—through clear direction and well-executed campaigns that deliver measurable results.
“Invaluable. I highly recommend Heather to any businesses looking to greatly improve their marketing strategies and processes.”
“Heather Kelly is a seasoned and highly skilled communications specialist. For ten years, she worked with our team to establish and develop the brand identity of the Image Centre and promote our exhibitions and other programs here in Toronto and internationally—via traditional and digital media, as well as beneficial press partnerships, robust tourism marketing, and well-placed advertising. Heather’s a perceptive advisor, she’s really well connected, and she’s a total joy to work with. ”
“When we identified the need for a new strategic communications plan and a major programmatic relaunch campaign, approaching Heather was the obvious choice. She delivers equally strong messages towards the public as well as to industry audiences in the cultural field. Especially, the ongoing consultancy and support she gave made all the difference. But most importantly, she is a sheer pleasure to work with, overflowing with creative energy.”
“Heather’s marketing prowess is nothing short of remarkable. Her strategic acumen, honed through years of experience, has helped her craft captivating narratives that resonate deeply with arts lovers, leaving an indelible mark on their hearts and minds. As a mentor, she is a beacon of inspiration. She doesn’t just lead; she collaborates, listens, and empowers.”